DESIGN ACCELERATOR IN WROCŁAW

DESIGN is a necessity

The awareness of the importance of design is an essential thing. A partnership between small and medium enterprises on one side and designers and graphic art specialists on the other should be promoted. They can contribute not only to the renovation of the product, but also to the definition of an effective promotion and sale strategy. The market experiences ought to be tied to a deeper theoretical knowledge as well as to a practical understanding of the issues concerning the development process of a new product. Apart from its traditional meaning area, design revolves to a higher degree around projecting processes, strategies, communication, as well as everyday behaviors, thus combining a plurality of domains, namely production, trade, culture, communication and customs.

WROCŁAW DESIGN ACCELERATOR IS AN AGREEMENT, which aims at spreading the idea - much popular in the west markets - that the success of companies (including SME) depends on a large measure on DESIGN, where DESIGN is not understood in terms of just "a good presentation of a new product", but rather as the whole process pursuing to create goods (as well as services). The characteristics looked for are the following: practicality, functionality, ergonomic satisfaction, innovation, in addition to beauty, appeal, creativity and security.

OBJECTIVES OF THE PROJECT

1) Creation of a platform joining design elaboration with innovation and product management, and stimulating the exchange of information, best practices, knowledge and experiences between the milieu of entrepreneurs (focusing on SME) and designers (project managers, architects, engineers - graduates of Wrocław Universities).

a) encourage the cooperation between designers and entrepreneurs

 

b) propagate knowledge about design (unavoidable in each company)

2) Formation of specialists ready to manage the development process of a new product (service) in order to bring it into effect (realization) and introduce it in the market.

3) Creation of OKRĘT FLAGOWY (flagship) - an area dedicated to expositions and offices promoting local design initiatives.

 

a) revitalize old industrial buildings by Dubois Street 33/35; thanks to its unprecedented atmosphere this area is perfect for creating an innovation design centre (and at the same time it will help generating a new identifying mark for today's decayed Wrocław district)

 

b) inscription of the project in the plan for the revitalization of Wrocław elaborated and run by Economic Development Office of the Municipality of Wrocław - renovation of the trade route (from Bolesław Chrobry Street across Saint Maciej place and Władyslaw Łokietko Street) and creation of a modern trade route inspired by design.

PARTNERS OF THE PROJECT

1. AUTODESK

2. Municipality of Wrocław

3. Wrocław universities

4. Wrocław Agglomeration Development Agency SA